Kibo- Smart Shopping for Smart People

Introduction

Story Boarding

Papa: Arre sunn! Your mom has been complaining about that old fridge since last month. It’s time we get a new one.

Me: Sure! Check this one out on Amazon. Its 10% off too.

Papa: That’s cool! But still a little out of budget. You got any coupons we can redeem?

Me: Sorry papa! I’ve used them all up.

Papa: Did you check the price on Flipcart?

Me: Ya right! It’s cheaper here.

(10 platforms later)

Me: So, India Mart it is then?

Papa: Nah! I bet we can get it cheaper at the local Croma Store.

(Just wasted 30 min)

My Role

UX Challenges

UX Goals

Interviews

Some Interview Responses

Personas

Primary Users

Secondary Users

Job Stories

Analysis

Competitive UX research: Honey

From mobbin.design
From mobbin.design

Ideation

My thinking process

A Basic Flow of e-commerce site
Search Page
Sign Up
Advertisement
Card Design
Product page
My Cart
Other Designs

Design Language

Welcome Aboard

Home page

Search Listings

Product Page

Cart

Conclusion

That’s All Folks