Photo by Mad Fish Digital on Unsplash

The “Buy Now” button on an Amazon or the “Skip” option for a mobile application while onboarding. Which one do you think is more clickable or at least is intended to be? Of course, the “Buy Now” button is more prominent and does a does a good job of luring one’s finger on it. Seems simple enough, the bigger the button the more likely it is to draw attention. What looks obvious on surface might have a greater explanation. Let’s dive into this topic and read about Fitts’ Law.

At its most simple, Fitts’ Law states that the bigger an…


How was last night’s party? When faced with such a question one often recalls the how much fun they had there or how terrible they felt when they crush was with someone else. People also remember on what note the party ended. But, no one remembers the playlist of songs or how many times they grabbed a drink. It’s not because one can’t remember all events but it is human nature to describe an activity keeping in mind the peak experiences and how the activity ended. This is called the peak-end rule.

Proof for the peak-end rule was given by…


Everyone points a finger at the government at not being active enough in the fight against climate change but also feel helpless when it comes to contributing individually towards this this mission. You certainly don’t want to walk to your office or turn off the fan. What if I tell you a tiny change in your diet can help save our planet. It doesn’t sound like much, but it has a huge impact on the climate.

Researchers at the University of Oxford found that cutting meat and dairy products from your diet could reduce an individual’s carbon footprint from food…


Photo by Amir Taheri on Unsplash

You! Yeah you! Don’t you lie! I saw you drooling over your crush the other day. Well I have no proof for that but I am pretty sure you must have done it sometime. She might have flaws, but you are mesmerized by her beauty and will do anything she says. Let’s face the facts, outer beauty does play a role. This holds true in the field of design as well. It is possible to make people forget about the minor UX flaws in a design if it has an aesthetically pleasing UI let’s dive deeper into the topic.

Aesthetic-Usability Effect

The…


It is still unclear how a post covid-19 world will look like. Well, one thing that seems to be clear health and hygiene would be the topmost priority everywhere. Sanitization and social distancing can become mandatory. One result of this would increase online shopping. But, what about the local shopkeepers and advantages of a store in close proximity?

Vendo is network of vending machines with barcodes that can be scanned on a mobile phone to make a purchase with any contact with the machine. Let’s look into Ishima’s story for some more clarity:

Ishima is a web developer working her…


You just had your lunch break and you sit down for a sandwich. Open your phone and start scrolling through Instagram and see a beautiful portrait Rihanna just posted, you wish you could post a similar professional photograph without paying a professional. Well now you have a way.

Copycam is a mobile application that allows its users to replicate awesome effects they find on other photos. Those and can then be downloaded and shared right away. Mohit looks at a photo he likes and saves it on his device either by taking a screenshot or by directly downloading the image…


A group of students sitting together at lunch are usually perceived as friends, but we are also aware that it might not always be the case. So why do we still think in this manner? The principles of grouping were first suggested by the Gestalt psychologist by observing that humans naturally perceive objects as organized patterns and objects, a principle known as Prägnanz. They claim that one’s tendency to group is based mainly on 5 factors: proximity, similarity, closure, continuation and motion. …


We use aesthetic Interfaces to attract users to our platforms but forget to pay attention to the one of the most important aspects in design, the text used on applications. In some cases it is actually the content that defines how the website or the app must me designed. This is especially true in case of blogs and discussion forum where the main motive is to get one to read. Let’s have a look on how your user reads to make more efficient designs.

The process

Reading isn’t as fluid as it seems. At first glance it looks as if our eyes…


Sound plays a very important role in the life of social beings. Animals use sounds to explain various things. We see complex languages that help us express ourselves. Designing sounds is a vital aspect of user experience design. One can convey boatloads of information with a beep no longer than a quarter of a second. Most interactions that happen between humans and machines are visual or tactile. Sounds form a small part of design but hold immense importance.

Why is sound important?

Just like its theme, merchandise and advertisement strategy, sound also forms a part of the brand identity of a company. Samsung Electronics…

Daksh Sharma

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